London, UK – November 21, 2025 — Emballator UK has won the 2025 Best in Metal Award, the highest honor from the Metal Packaging Manufacturers Association (MPMA), for its innovative Fleetwood Colour Perfect paint can.
The Best in Metal award is presented annually by MPMA to recognize exceptional design and technical innovation in the metal packaging industry. The winners are selected from finalists that emerged through the UK Packaging Awards, under MPMA-sponsored categories.
MPMA’s director and chief executive, Jason Galley, praised Emballator’s entry, noting how it brings together refined aesthetics and practical functionality. He emphasized that the four-colour single-pass printing on the can offers a bold, high-impact finish that elevates brand presence on the shelf.
“As a 360° canvas, metal packaging is uniquely positioned to reinforce brand identity,” Galley remarked. “With their general-line metal can, Emballator has pushed the design envelope, combining vibrant decoration with commercial strength.”
For Alastair Fielding, Commercial Manager at Emballator, the award underscores his team’s commitment to both beauty and practicality. He highlighted that Fleetwood Colour Perfect not only delivers striking visual impact but also upholds durability and ease of use. He described the win as a direct result of Emballator’s ability to innovate in response to customer needs.
The award was officially presented by Geoff Courtney, Chair of MPMA, during the MPMA annual dinner held at Drapers’ Hall on 14 November.
This win further solidifies Emballator’s reputation as a leader in metal decoration and manufacturing. By achieving such a rich finish via single-pass printing, Emballator demonstrates that metal containers can be more than functional — they can serve as powerful brand canvases without sacrificing sustainability or performance.
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